tings to get a daily or weekly summary of
the discussions sent to your work or personal email. I find these email summaries
helpful so that I can view what’s being
said on my own time and to get a quick
sense for the conversations occurring in
There is also no cost to start one of
these communities, so if you have an
area of specialization, you can easily
become administrator for your own
group. And the fact they can be open or
closed to different degrees can be helpful in targeting the discussion. For
example, if the knowledge you want to
share is strictly for people inside your
company, it makes sense to start this
community inside your own firewall.
Many enterprise software products also
are adding their own capabilities for
forums, status updates and other social
forms of communication. In addition,
open source software such as Wordpress
and the BuddyPress provide a way to
quickly enable knowledge-sharing sites
Valve World Group:
Valve Actuation Group:
inside your own firewall.
These online communities continue to
grow in popularity because they are eas-
ily discovered through search engines. If
you’re searching and land upon a thread
that helps solve a problem, it’s possible
you will end up joining the community
to help you solve future problems.
JIM CAHILL leads Emerson Process Management’s social media efforts and writes the
Emerson Process Experts blog:
2012 PRINT MEDIA PLANNER
The first choice for
about U.S. and
When it comes toreaching people whobuy
and use industrial valve, actuator and
control products andservices, noother
magazineoffers a readershiplike Valve
Magazine’s. Our broad reach across
multiple industries, combined with our
structured focus on the valve, actuator and
control end ofthe flow control process,
means you’ll target more than 75,000
potential customers every time you
PULP & PAPER
2. 1 PASS-ALONG
Published by the Valve Manufacturers Association ofAmerica,
Valve Magazine’scontentis original, educational andunbiased. We
don’t sell our editorial pages. Readers trustus, and that means
there’s simply nobetter environment for your ad. Make Valve
Are the INDUSTRY PROFESSIONALS
you need to reach.
80% of readers approve, specify, recommend or influence the
purchaseofvalves, actuators andrelatedprocessing equipment.
Regularly BUY YOUR PRODUCTS
77% plan to purchasevalves and 70% plantopurchase
actuators in the next 18 months.
Valve Magazine readers…
TAKE ACTIONas a result of your
54% called, emailed or visited thewebsiteofanadvertiser.
in the industrial valve industry.
45% are either atthe president or vice president level, or direct
or manage a department, while another 39% are engineers.
Say Valve Magazine is the BEST SOURCE
for industry information.
89% agreethe magazine leads the pack when it comes to
covering issues related to the valve and actuator industry, and
98% say themagazine is relevanttotheir work.
Statistics used in the 2012 Media Planner are from an August 2010 study of Valve
Magazinereaders, conducted by StrattonPublishing & Marketing, Inc., Alexandria, VA.
When it comes to reaching people who buy and use
industrial valve, actuator and control products and services, no
other magazine offers a readership like Valve Magazine’s. Our
broad reach across multiple industries, combined with our
structured focus on the valve, actuator and control end of the
flow control process, means you’ll target more than 75,000
potential customers every time you advertise.
Now Available Online…
Valve Magazine's 2012
; Editorial Calendar
; Print Media Planner
; Online Media Planner
Published by the Valve Manufacturers Association of America,
Valve Magazine’s content is original, educational and unbiased.
We don’t sell our editorial pages. Readers trust us, and that
means there’s simply no better environment for your ad. Make
Valve Magazine your first choice.