Valve Magazine - Fall 2011

tings to get a daily or weekly summary of the discussions sent to your work or personal email. I find these email summaries helpful so that I can view what’s being said on my own time and to get a quick sense for the conversations occurring in the community.

There is also no cost to start one of these communities, so if you have an area of specialization, you can easily become administrator for your own group. And the fact they can be open or closed to different degrees can be helpful in targeting the discussion. For example, if the knowledge you want to share is strictly for people inside your company, it makes sense to start this community inside your own firewall. Many enterprise software products also are adding their own capabilities for forums, status updates and other social forms of communication. In addition, open source software such as Wordpress and the BuddyPress provide a way to quickly enable knowledge-sharing sites

LINKS
Valve World Group:
www.linkedin.com/groups?home=&
gid=2067722
Valve Network:
www.linkedin.com/groups?home=&
gid=1890432
Valve Sales:
www.linkedin.com/groups?home=&
gid=2105714
Valve Solutions:
www.linkedin.com/groups?home=&
gid=2436680
Valve Actuation Group:
www.linkedin.com/groups?home=&
gid=134832

inside your own firewall.

These online communities continue to
grow in popularity because they are eas-
ily discovered through search engines. If
you’re searching and land upon a thread
that helps solve a problem, it’s possible
you will end up joining the community
to help you solve future problems.

JIM CAHILL leads Emerson Process Management’s social media efforts and writes the Emerson Process Experts blog: www.EmersonProcessXperts.com.

2012 PRINT MEDIA PLANNER

The first choice for readers worldwide seeking information about U.S. and Canadian valves.

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m Mm

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80% of readers approve, specify, recommend or influence the purchaseofvalves, actuators andrelatedprocessing equipment.

Regularly BUY YOUR PRODUCTS and services.

BONUS DIGITAL EDITION

77% plan to purchasevalves and 70% plantopurchase actuators in the next 18 months.

Valve Magazine readers…

READERSHIP

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TAKE ACTIONas a result of your advertisement.

54% called, emailed or visited thewebsiteofanadvertiser.

Represent DECISION-MAKERS in the industrial valve industry.

45% are either atthe president or vice president level, or direct or manage a department, while another 39% are engineers. Say Valve Magazine is the BEST SOURCE for industry information.

89% agreethe magazine leads the pack when it comes to covering issues related to the valve and actuator industry, and 98% say themagazine is relevanttotheir work. Statistics used in the 2012 Media Planner are from an August 2010 study of Valve Magazinereaders, conducted by StrattonPublishing & Marketing, Inc., Alexandria, VA.

When it comes to reaching people who buy and use industrial valve, actuator and control products and services, no other magazine offers a readership like Valve Magazine’s. Our broad reach across multiple industries, combined with our structured focus on the valve, actuator and control end of the flow control process, means you’ll target more than 75,000 potential customers every time you advertise.

Now Available Online… Valve Magazine's 2012 Media Kit ; Editorial Calendar ; Print Media Planner ; Online Media Planner

Published by the Valve Manufacturers Association of America, Valve Magazine’s content is original, educational and unbiased. We don’t sell our editorial pages. Readers trust us, and that means there’s simply no better environment for your ad. Make Valve Magazine your first choice.