er the frequency, the number of posts
and your overall digital footprint of
expertise will expand over time.
If you’re sharing ideas that benefit or
interest those who find themselves on
your blog, your audience will grow.
Also, you’ll discover others with similar
expertise, which helps you solve problems faster and become more proficient.
You’ll also find that a word-of-mouth
network grows because others tell yet
others to read your posts. You’ll likely
be asked to share your expertise at company and external events if your blog is
available outside your firewall. This is
thought leadership growth in action.
Your first hurdle in all of this is convincing yourself that you can do this.
The rest is a matter of persistence in
overcoming hurdles to getting the blog
going and to keeping it going strong.
I’ll close this column with another
Tom Peters’ quote from the same
You Tube video summing up what blog-
ging has meant to him: “It’s changed
my life, it’s changed my perspective, it’s
changed my intellectual outlook, it’s
changed my emotional outlook, and it’s
the best d*** marketing tool by an
order of magnitude I’ve ever had.”
I don’t know about you, but to me that
sounds like change for the better. VM
1.Se th Godin & Tom Peters on blogging - http://
In the spirit of blogging, we’re replacing our usual
author bio with this excerpt from Jim’s blog: “Hi,
my name is JIM CAHILL. I am now the Chief Blog-ger, Surface Dweller and Head of Social Media for
Emerson Process Management. The surface
dweller metaphor comes from an article I wrote,
‘Surface Key to Social Network Success.’ It highlights the importance of organizations having people out at the surface of their organizations to
better listen and respond to the needs of their customers and prospective customers. It is an absolute
thrill and honor to be named BtoB magazine’s Best
Corporate Blog for 2010.”